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Working with color
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Whether you are producing color graphs, charts, transparencies for presentations, posters, signage, or design comps, there are a few things to keep in mind when using color.
- A large area of color looks more saturated (brighter) than a small area of the same color.
- A color looks brighter against a dark background than it does against a white background.
- Colors look different due to the background color or to the surrounding colors.
- The appearance of a color varies with the type and amount of light, for example fluorescent lighting versus sunlight.
General guidelines
- Keep a document or design simple and consistent.
- Select colors that look good together and that reinforce your message.
- Check your application for standard palettes to get you started.
- Use a color scheme of five or six shades, and in a series of images, use the colors in a consistent manner throughout the series.
- Use color to show relationships between objects, such as a range of values. Objects with a similar meaning or value should be in similar colors.
- Avoid red and green combinations; these colors are hard for people with red/green color blindness to distinguish.
- Avoid red and blue combinations; these colors cause the eye to focus at different lengths.
Printer Types | Topics
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